Uganda Film Producers and Publishers Workshop

Civic Education Workshop for

Ugandan Film Producers & Publishers
Theme:
Producers & Publishers’
whose Responsibility/role is to nurture the
Film Industry in Uganda
Organized by:
IEEC (Film Dept) in Conjunction with UFMI
Facilitated by:
African Films Agency (AFA)
Venue:
UFMI Head Offices _Kampala
Data:
17^th Aug. 2011

The workshop that cautioned the Ugandan film Production, Publishing & Distribution was officially launched by Mr Kyoffa Aurthur Paul the Chairman Board of Directors _IEEC _Film Dept and here followed various Guest Speakers who included; the Executive Secretary (AFA) _Mr Kasujja Bonny M, Mr Kigozi Abdullah Director Administration (AFA) and _Prince Joe Nakibinge Executive Director (AFA).In the Workshop, film makers and publishers were argued to adopted professional measures that would hence forth nature the first growing of the fraternity. Stake holders were called upon to Co-partner, strategize, and adopt schemes like community screenings and house parties that would further boost the industry.

In supplement, Prince Joe Nakibinge identified that only a collaborative and effective system would lead producers and publishers to yield from such grounds as he noted that the crisis with in the Ugandan Film Industry is a joint contribution of both parties. He therefore acknowledged that until such indifferences are rectified, the entire industry is destined to suffer a persistent hindrance. He further advised both parties to boast mutual trust, respect and interest to yield to the industry mounting.

He further emphasized and called upon Publishers, Distributors and Exhibitors to take on a competent Awareness scheme in the market and marketing strategies to attract Consumers to the product as consumers buy ONLY that which they are knowledgeable and see their interests..Producers and publishers were also educated about the different stages or levels production and here; Mr. Kigozi highlighted what is expected of producers and the key industrial roles of publishers right from the production stage to the final consumers.

Mr Kasujja Bonny M. noted on the major challenges crushing down the industry and on contribution by members, here below were identified as Key Demolishers of Institutions are;

1. Failure to consider & respect other peoples’ views
2. Mistrust
3. Ignorance; luck of interest to learn
4. Struggle for power in institutions
5. Lies & unfaithfulness have crushed organization just like Keeping silent when you notice something going wrong and luck of transparency plus tolerance.

Mr. Kasujja supplementary emphasized;

6. Failure to set organisational rules/guidelines/code of conduct in advance
7. Failure to set roles in advance
8. Failure to set accountabilities in advance
9. Luck of self reliance
10. Luck of internal democracy
11. Wrong choice of associates
12. Luck of effective communication
13. Indecisiveness of leaders and
14. Luck of research & prior analysis among others.

He therefore advised and argued that the Institution; the film fraternity, quarters and every stack holder MUST identify what they want, desire, believe that they can have and believe that they deserve; as pillars in laying down strategies.

He also concluded that the film industry is a different field associated with mass financial injections which calls upon effective awareness especially in the production and marketing. He therefore emphasized a keen re-sourcing for human associates as; “There is no small world for small men.”

Producers and publishers were called upon to seek information and build an interest as well as initiative to learn. The Gen. Secretary; Mr. Kaggwa Matovu directed members to one source of information which is UFMI’s official communication web channel; ufmi.blogspot.com and called upon members not to sit back but rather come up and join hands to further UFMI as it belongs to every filmmakers.

The workshop yielded to the peak with special remarks from UFMI delegates; Mr. Wasswa Kibirige a.k.a Twinex _National Treasurer, Mr. Kaggwa Matovu R. _Gen. Secretary and was officially closed by the President; Mr. Nsubuga Eddie.

In his closing remarks, the President also called upon producers and publisher to develop a realistic ambition and not to be mislead by senior industries like Hollywood, Bollywood that have existed for centuries. In addition to a a prior consultative scheme, he also argued a vigilant learning, sourcing and utilizing attitude towards information from all angles. He emphasized a collective and supportive work force as well as free, transparent and open attitude in the measure to nature a fast growing Ugandan Film Industry.

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